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Its new elf-nalysis tool affords users to get matched with a curated Pinterest board featuring shoppable ELF products tailored to their individual color story.
June 16, 2025
By: Lianna Albrizio
Associate Editor
What’s your color story? Gen Z-centric ELF Cosmetics has created a tool to help users discover makeup shades that harmonize with their unique features. They’ll do this with help from a curated Pinterest board featuring shoppable ELF products tailored to their individual color story. Introducing ELF-nalysis. The free experience delivers seamless color-season analysis at users’ fingertips. Users simply take a selfie (or upload one from their camera roll), and the tool analyzes their hue (war...
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